Living Internet

Data protection

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as «data») in the context of the provision of our services as well as within our online offer and the associated websites, functions and content as well as external online presences, such as open our social media profile (hereinafter collectively referred to as «online offer»). With regard to the terms used, such as «processing» or «person responsible», we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible person

Living Internet Limited, Managing Director: Björn Wesarg, The Picasso Building, Caldervale Road, WF1 5PF Wakefield West Yorkshire
Email: Contact: office@livinginternet.eu

Types of data processed

— Inventory data (e.g., personal master data, names or addresses)
— Contact data (e.g., e-mail, telephone numbers) — Content data (e.g., text entries, photographs, videos)
— Usage data (e.g., websites visited, interest in content, Access times).
— Meta / communication data (e.g. device information, IP addresses).

 

 

Categories of data subjects

Visitors and users of the online offer (in the following we also refer to the persons concerned as «users»).

Purpose of processing

As a user of this website, we only process your personal data insofar as this is necessary to provide a functional website and our content and services. Your personal data will only be processed with your specific consent, unless the data processing is legally permitted without prior consent. The purposes of the processing result from the processing activities described in more detail below:
— Provision of the online offer, its functions and content
— Answering contact inquiries and communication with users
— Security measures
— Range measurement / marketing

Terms used

 “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person. “Processing” is any process or series of processes carried out with or without the help of automated processes in connection with personal data. The term goes far and includes practically every handling of data. «Pseudonymization» the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and technically and are subject to organizational measures to ensure that the personal data are not assigned to an identified or identifiable natural person. «Profiling» is any type of automated processing of personal data that consists of this personal data being used to identify certain personal aspects that relate to a natural person, in particular to assess aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this person natural person to analyze or predict. The natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data is referred to as the “responsible person” or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies, unless the legal basis is mentioned in the data protection declaration: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art 7 GDPR; The legal basis for processing to fulfill our services and to carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit.b GDPR; The legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR; In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) lit. d GDPR serves as the legal basis Task that is in the public interest or takes place in the exercise of public authority, which is the responsibility of the responsible party The legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) (f) GDPR. The processing of data for purposes other than those for which they were transferred The processing of special categories of data (according to Art. 9 Paragraph 1 GDPR) is determined according to the requirements of Art. 9 Paragraph 2 GDPR.

Safety measures

Requirements taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different likelihood of occurrence and severity of the risk for the rights and freedoms of natural persons, suitable technical and organizational measures to ensure that the risk is appropriate The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with processors, jointly responsible persons and third parties

If we disclose data to other persons and companies (contract processors, jointly responsible persons or third parties) in the course of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as payment service providers to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, furthermore, on a legal basis.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure or transmission of data to other persons or companies happens, this only happens if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data in a third country only if the legal requirements are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the «Privacy Shield») or compliance with officially recognized special contractual obligations

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements. the legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you. In accordance with the legal requirements, you have the right to demand that the relevant data be deleted immediately, or alternatively in accordance with the legal requirements to request a restriction of the processing of the data. You have the right to request that the data relating to you that you have provided to us to receive in accordance with the legal requirements and to request their transfer to other responsible parties. Furthermore, in accordance with the legal requirements, you have the right to lodge a complaint with the competent supervisory authority.

Right of revocation

You have the right to revoke your consent with effect for the future.

Right of objection

You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. The objection can in particular be made against processing for the purposes of direct mail. Cookies and right to object in the case of direct mail “Cookies” are small files that are stored on the user’s computer. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or «session cookies» or «transient cookies», are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. Cookies are referred to as «permanent» or «persistent» and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Business related processing

In addition, we process — contract data (e.g., subject of the contract, term, customer category) — payment data (e.g., bank details, payment history) from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers as part of the order processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery, or execution. The processed data includes inventory data, communication data, contract data, Payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status. The processing is carried out to fulfill our services and to carry out contractual measures (e.g. carrying out order processes) and insofar as it is required by law (e.g., legally required archiving of business transactions for commercial and tax purposes). The information marked as necessary is required for the establishment and fulfillment of the contract. We only disclose the data to third parties in the context of delivery, payment or within the framework of legal permits and obligations, as well as if this is based on our legitimate interests, which we inform you about in the context of this data protection declaration (e.g., to legal and tax consultants, Financial institutions, freight companies and authorities). Users can optionally create a user account in which they can see their orders in particular. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax reasons. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g. in the event of legal disputes). It is up to the users to save their data in the event of termination before the end of the contract. When registering and re-logging in as well as using our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so. The deletion takes place after the expiry of statutory warranty and other contractual rights or obligations (e.g. payment claims or performance obligations from contracts with customers), whereby the necessity of storing the data is checked every three years; in the case of storage due to legal archiving obligations, the deletion takes place after their expiry.

Agency services

We process the data of our customers as part of our contractual services, which include conceptual and strategic advice, campaign planning, software and design development / advice or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services Inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject of the contract, term), payment data (e.g., bank details, payment history ), Usage and metadata (e.g. in the context of evaluating and measuring the success of marketing measures). In principle, we do not process special categories of personal data, unless these are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Paragraph 1 lit. b GDPR (contractual services), Art. 6 Paragraph 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for any purposes other than the order-related purposes. We delete the data after the statutory expiry Warranty and comparable obligations. the necessity of storing the data is reviewed every three years; in the case of the statutory archiving obligations, the deletion takes place after their expiry (6 years, according to § 257 paragraph 1 HGB, 10 years, according to § 147 paragraph 1 AO). In the case of data that was disclosed to us in the context of an order by the client, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Coaching

We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as «clients») in accordance with Art. 6 Paragraph 1 lit. b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data basically includes inventory and master data of the clients (e.g., name, address, etc.), as well as the contact details (e.g., e-mail address, telephone, etc.), the contract data (e.g., services used, Fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.) If necessary for the fulfillment of the contract or by law, we disclose or transmit the client’s data as part of the communication with other specialists, necessary for the fulfillment of the contract or third parties typically involved, such as billing offices or comparable service providers, provided that this is necessary for the provision of our services in accordance with Article 6 Paragraph 1 lit b. GDPR serves, legally in accordance with Art. 6 Para. 1 lit c. GDPR is prescribed to serve our interests or those of the clients in efficient and inexpensive health care as a legitimate interest in accordance with Art. 6 Para. 1 lit f. GDPR or in accordance with Art. 6 Para. 1 lit d. GDPR is necessary. to protect the vital interests of the client or another natural person or within the scope of a consent in accordance with Art. 6 Para. 1 lit. a., Art. 7 GDPR. The data is deleted if the data is required to fulfill contractual or statutory welfare obligations as well as dealing with any warranty and comparable obligations is no longer necessary, whereby the necessity of storing the data is checked every three years; Otherwise, the statutory retention requirements apply

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as «contractual partners») in accordance with Article 6 Paragraph 1 lit. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data includes the master data of our contractual partners (e.g., names and addresses), contact details (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contract content, contractual communication, names of contact persons) and payment data (e.g., Bank details, payment history). As a matter of principle, we do not process special categories of personal data, unless these are part of a commissioned or contractual processing. We process data that are required for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure, if this is not evident for the contractual partner. Disclosure to external persons or companies only takes place if it is required within the framework of a contract. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements. When using our online services, we can save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the interests of the users in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our claims according to Art. 6 Para. 1 lit. f. GDPR or there is a legal obligation to do so according to Art. 6 Para. The data will be deleted when the data is no longer required to fulfill contractual or statutory duties of care or to deal with any warranty or comparable obligations, whereby the need to store the data is checked every three years; Otherwise, the statutory retention requirements apply.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Article 6 Paragraph 1 lit. DSGVO, Art. 6 Para. 1 lit.f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, the performance of our tasks and the provision of our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities. We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors as well as other fee offices and payment service providers. We also store Basis of our business interests information on suppliers, organizers and other business partners, e.g. for the purpose of later contact. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art . 6 para. 1 lit.f. GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer. The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, e.g. on the services they have used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analysis and general tendency determinations are created anonymously if possible.

Data protection information in the application process

We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant data takes place in order to fulfill our (pre) contractual obligations in the context of the application procedure within the meaning of Article 6 Paragraph 1 lit. b. DSGVO Art. 6 Para. 1 lit.f. DSGVO if the data processing is necessary for us, e.g. in the context of legal proceedings (in Germany, § 26 BDSG also applies). The application process requires that applicants provide us with the applicant data. If we offer an online form, the necessary applicant data is marked, otherwise it results from the job description and generally includes personal details, postal and contact addresses and the documents belonging to the application, such as cover letter, curriculum vitae and certificates. In addition, applicants can voluntarily provide us with additional information. By submitting the application to us, the applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this data protection declaration Personal data within the meaning of Art. 9 Paragraph 1 GDPR are communicated, their processing is also carried out in accordance with Art. 9 Paragraph 2 lit.

Severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 Paragraph 1 GDPR are requested from applicants during the application process, they are also processed in accordance with Art. 9 Paragraph 2 lit. a GDPR (e.g. health data, if this is necessary for the exercise of the profession If made available, applicants can send us their applications using an online form on our website. The data is encrypted and transmitted to us in accordance with the state of the art. Applicants can also send us their applications via email. Please note, however, that e-mails are generally not sent in encrypted form and that the applicants themselves must ensure that they are encrypted. We can therefore not assume any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending it by post. Because instead of applying via the online form and e-mail, applicants still have the option of sending us the application by post. In the event of a successful application, the data provided by the applicants can be used for the purposes of Employment relationship are processed by us. Otherwise, if the application for a job offer is unsuccessful, the applicant’s data will be deleted. The applicant’s data will also be deleted if an application is withdrawn, which the applicants are entitled to at any time. The deletion takes place, subject to a justified revocation by the applicant, after a period of six months, so that we can answer any follow-up questions about the application and can meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.

Registration function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed on the basis of Art. 6 (1) (b) GDPR for the purpose of providing the user account. The processed data includes, in particular, the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose. Users can be informed by email about information that is relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention requirement. It is up to the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.With the use of our registration and login functions as well as the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) c. GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Contact

When contacting us (e.g. via the contact form, email, telephone or via social media), the information provided by the user is used to process the contact request and to process it in accordance with Art. 6 Para. 1 lit. b. (within the framework of contractual / pre-contractual relationships), Art. 6 Paragraph 1 lit. f. (other inquiries) GDPR processed .. The information provided by users can be processed in a customer relationship management system («CRM system») or a comparable inquiry organization We delete the inquiries if they are no longer required. We review the requirement every two years; The statutory archiving obligations also apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter «newsletter») only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us. Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for the purpose of addressing you personally in the newsletter. The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipient in accordance with Art. 6 Para. 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 Paragraph 1 according to GDPR in conjunction with Section 7 Paragraph 3 UWG. The logging of the registration process is based on our legitimate interests in accordance with Art. 6 Paragraph 1 lit. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consent. Cancellation / Revocation — You can cancel the receipt of our newsletter at any time, ie Withdraw your consent. You will find a link to cancel the newsletter at the end of each newsletter. On the basis of our legitimate interests, we can save the unsubscribed email addresses for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter - shipping service provider

The newsletter is sent by the mailing service provider Activecampain.

You can view the data protection provisions of the shipping service provider here: activecampain.com The shipping service provider is used on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR and an order processing contract in accordance with Article 28 (3) sentence 1 GDPR. The shipping service provider can use the recipient’s data in pseudonymous form, ie without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - success measurement

The newsletters contain a so-called «web beacon», i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. Unfortunately, a separate revocation of the success measurement is not possible, in which case the entire newsletter subscription must be canceled .

Hosting and sending of e-mails

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, sending emails, security services and technical maintenance services that we use for the purpose of operating this online offer. We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to to provide us with other services related to the use of this online offer and internet use. In doing so, pseudonymous user profiles can be created from the processed data. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.Weitere Information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https://adssettings.google .com / authenticated). The personal data of the users will be deleted or anonymized after 14 months.

Facebook-Pixel, Custom Audiences und Facebook-Conversion

Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called «Facebook pixel» of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland («Facebook») is used. Facebook is under the Privacy Shield Agreement certified and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of the Facebook pixel, Facebook is on the one hand able to identify the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called «Custom Audiences»). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called «conversion») Data through Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the presentation of Facebook ads can be found in Facebook’s data usage guidelines: https://www.facebook.com/policy. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616. You can prevent the Facebook pixel from recording and using your data to display Disagree with Facebook ads. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices. You can also use cookies, which are used for range measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/ ) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/)

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